Turning silent supplier behavior into a conversation about growth.
At Apex Analytix, we worked with clients like JetBlue, Southwest, and JPMC to help them manage supplier payments through our portal. One key feature? The ability for suppliers to get paid early, at a discount, rather than waiting the usual 30 to 45 days.
For clients, that meant cost savings. For Apex, it meant revenue thanks to a profit-sharing model. But most of that value hinged on a simple thing: suppliers actually logging in and opting in.
Identifying the Quiet Drop-Off
There were marketing campaigns, sure, but results were sporadic. I turned to ELK dashboards and noticed a sharp falloff: suppliers onboarded and then disappeared. No logins, no activity, no awareness of early payment options.
"They were not rejecting the offer. They just did not know it existed."
Packaging the Insight
I compiled the data, visualized the drop-off, and started sharing it internally. It sparked new conversations. Eventually, I brought it to QBRs with clients, along with proposals for segmented outreach, alert triggers, and dashboard reporting that showed real supplier behavior.
88% of inactive suppliers re-engaged. Discounts surged. Across clients, this drove over $70K in added revenue.
How I Framed the Opportunity
- 💥Pain: Supplier engagement flatlined after onboarding
- 💡Insight: ELK dashboards revealed behavior patterns that marketing could not see
- 🏃Action: We ran segmented reactivation and alert campaigns
- 💰Outcome: Reengagement led to more early payments, more discounts, greater shared value
Sometimes you do not need to build something new, just show what is already happening, clearly enough to matter.
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