How I Helped Close a $200K Deal Without Writing a Single Line of Code

AKA: The time I quarterbacked engineering, product, and client security across four orgs — and didn’t drop the ball.

This wasn’t a deeply technical moment. I didn’t refactor anything. I didn’t architect a novel system. But I still helped close a $200K deal. And I did it by aligning teams that otherwise would’ve spun out in separate orbits.

The Setup: Boston University

Boston University was evaluating our platform. They had real needs, a healthy budget, and just enough red tape to trip up a rhino. Procurement, security, IT — all involved. Meanwhile, our Product team was still refining what features would land in time. Our AE wanted to close the quarter. I stepped in to stitch the flow together.

Weekly Syncs. Shared Tasks. Transparent Pressure.

I kicked off biweekly calls with BU’s IT and security team. We walked through architecture, integrations, and feature timelines. After every meeting, I sent a summary with action items and owners — both on our side and theirs.

This wasn’t a one-way sell. I made sure BU’s team had to move too. No passive buyers allowed.

“If it’s 10 tasks for us and 1 for them, that’s not collaboration — that’s babysitting.”

Mapping the Decision Process

Through these calls, I charted their approval layers: technical validation, access control, then final procurement. Knowing that let our AE forecast accurately. No false-hope closes. And when delays hit (which they did), I could explain exactly where the bottleneck was — and whether we could do anything about it.

This helped our leadership stay confident in the deal’s velocity, even when it slowed.

Handling Friction, Not Just Tasks

BU’s security team was conservative — understandably. But their delay risked stalling the entire implementation. I worked with them to identify lower-risk proof steps. I built docs. I looped in our compliance lead. And when I needed our AE to escalate — I gave him the precise story to run with.

We closed that deal. Not because we rushed — but because we respected the friction and worked through it transparently.

My Pre-Sales Playbook Now

Other Pre-Sales Stories

Pre-sales isn’t always about selling. Sometimes it’s about preventing the thing that would’ve killed the sale quietly in the background.