At Vectorflow, our biggest challenge wasn’t building a better product — it was proving it against legacy giants like Lenel, Brivo, etc. These names were everywhere. Clients assumed bigger meant better.
We needed a new strategy — not just for product, but for positioning.
I created a deck specifically for our sales team that broke down:
“We had this deck open in three back-to-back calls — and it helped close two of them.” — Account Executive, Vectorflow
When clients asked “But Lenel is already in our building,” I walked them through the cost of integrations, customization delays, and how our AWS-native approach let us deliver in half the time — with better reliability.
Even skeptical CISOs responded well when we tied our compliance reports directly into the architecture diagrams.
There’s nothing more satisfying than watching a sales rep pull up your deck and say, “Let me show you exactly why we’re different.” Check out the Competitive Analysis presentation, here : Competitive Analysis